By tackling the most pressing issues facing society today (especially living in Africa), Freya sets out in pursuit of the ideal of equality. This all encompassing “Lifeline” exhibition, grapples with numerous pertinent issues such as AIDS, racism, gender, religion and class. Black and white forms are used specifically so as not to deviate from the artist’s intended focus and also to avoid the possibility of alienating the viewer.
In addition to the striking forms, what allows Freya’s work to capture the imagination is the fact that she uses real human o neg. blood on canvas, being the only blood type that can be donated to any patient, regardless of the patient’s blood group. The use of this blood becomes a central theme of the unity and equality that Freya’s work strives to promote. It is a representation of the unity that flows through all our veins, circumventing social, political, economic and physical barriers.
Through Freya’s intense interrogation of social norms, discrimination is attacked in her work. For example, gender or age, as seen in her painting ‘Men get their period too’. This, and other, extremely powerful images, challenges the gender inequalities that are weaved within our social norms.
The most important role that Freya’s work plays is that it forces us to deal with issues that threaten the very existence of humanity; issues that we usually choose to ignore ad infinitum.
“Lifeline” is itself a breath of life.